The Crown Index · November 2026
The GMT-Master II comes in more nicknames than any other Rolex, and the resale market prices every one of them differently. Same case, same movement, often the same retail price, and thousands of dollars apart once they leave the store. Here is what each current GMT-Master II actually sells for.
| Nickname | Retail | Typical sale | vs retail | Sales, 12 mo |
|---|---|---|---|---|
| Pepsi 126710BLRO · Blue and red | $12,000 | $23,500 | +96% | 133 |
| Guinness 126713GRNR · Two-tone, black and grey | $20,450 | $21,100 | +3% | 65 |
| Bruce Wayne 126710GRNR · Black and grey | $11,800 | $20,300 | +72% | 210 |
| Root Beer 126711CHNR · Two-tone Everose, brown and black | $20,050 | $18,800 | −6% | 108 |
| Batman 126710BLNR · Blue and black | $11,800 | $17,400 | +47% | 256 |
| Sprite 126720VTNR · Green and black, left-hand crown | $12,300 | $16,200 | +32% | 124 |
At about $23,500, the blue-and-red Pepsi sells for almost double its $12,000 retail. It is the most expensive steel GMT-Master II in our data and the one with the biggest premium.
The Batman (blue and black) and the Bruce Wayne (black and grey) are both $11,800 at the boutique. Used, the Bruce Wayne sells for about $20,300 and the Batman about $17,400. The Batman is also the most traded GMT in our data, with 256 recorded sales in 12 months, so it is the easiest to buy and to sell.
The green-and-black Sprite, with its crown on the left for left-wrist wearers, sells about 32% over retail, the smallest premium of the steel models. If you want a steel GMT without paying Pepsi money, it is the closest to retail.
The two-tone Guinness sells about 3% over its $20,450 retail and the two-tone Everose Root Beer about 6% under. Gold costs more at the counter, but it does not carry the same premium on resale. We looked at this across the whole range in Do gold Rolexes hold their value?
Typical sale is the median of recorded eBay sales over the 12 months to October 29, 2026, buyer-paid prices before eBay seller fees, each listing counted once. Retail is the US list price as recorded in our Vault in October 2026.
Nicknames are collector slang, not official Rolex names.
Of the current steel models, the Pepsi 126710BLRO, at a typical sale of about $23,500 against $12,000 retail.
The Bruce Wayne 126710GRNR, at about $20,300 against $17,400 for the Batman 126710BLNR. Both are $11,800 at retail.
All the steel models sell over retail in our data, from about 32% (Sprite) to 96% (Pepsi). The two-tone models sell near or under retail.
Of the current steel models, the Sprite 126720VTNR, at a typical sale of about $16,200.