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Hermès · since 2021 · Charm

Hermès Budy Charm Apic (studded)

ClassicApic (studded)À la Mer
86SCORE / 100A
Grade A: strong buy-and-holdToday's call · WAIT FOR A DIP

Rank #13 of 91 in the Hermès Vault

Boutique (2026)$1,200
Resale today$1,360–1,640
Vs retail+25%
1-year+5%
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Resale price history

Boutique $1,200 202220242026 $1,500

Estimated resale for an example in excellent condition. Dashed line marks the boutique price.

Resale scorecard

Momentum68Price direction over the last 12 months and whether demand is accelerating or cooling.
Liquidity62How quickly it sells pre-owned and how close resellers' buy and sell prices are.
Scarcity88How hard it is to get new. Hermès offers its most wanted pieces only to established clients.
Value entry56Where today's resale price sits against its own history. Buying a dip scores high; buying a peak scores low.
Authenticity48How safe it is to buy pre-owned. The most wanted pieces are the most counterfeited.

Reality check: real sales

3 eBay sales in the last 12 months · median $1,500

SoldPriceListing
Aug 1, 2026$1,500Buy It Now

Sold prices from eBay via Terapeak, all conditions, including worn and vintage pieces. The resale range is centered on their median. Few sales, so treat it as a rough guide.

The story

A small Fox Terrier, Hermès's answer to the Rodeo horse, hand-sewn in France from merino wool over a Milo lambskin structure and sold in seasonal color combinations.

It arrived around 2021 and caught on quickly as the 'other' Hermès charm collectors chase alongside the Rodeo.

Resale sits well above its $740 boutique price, with common color combinations selling for about $800 to $1,500 and studded or special versions going higher.

There are three versions: the Classic ($740); a studded version with Epsom trim ($1,200), sold on resale sites as the Budy Punk or Apic, which resells for up to about double; and the multicolor Budy À la Mer ($1,200), too new for a reliable resale price. Like the Rodeo, it is widely faked.

Our verdict: The best-performing Hermès charm on recorded sales, trading well above retail.

If you like this one

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Buy only from authenticated resellers or with a professional authentication. The most wanted Hermès pieces are also the most counterfeited.

Quick answers

Is the Hermès Budy Charm Apic (studded) a good investment?

The Crown Index grades it A (86/100) from real resale data, and today's call is wait for a dip. It holds its value well, but the market price is steep right now. Past prices are not a forecast.