Rolex Vault › All references › Datejust
Datejust · 2004 to 2011 · Discontinued
“Thunderbird”
Rank #24 of 113 rated pieces in the Rolex Vault
Market range: the middle half of 67 recorded eBay sales in the last 12 months.
Median recorded eBay sale price for each quarter with 3 or more sales. Dashed line marks the us retail (2011).
A Datejust with a rotating fluted bezel and a red date wheel, honoring the USAF Thunderbirds. Killed in 2011 with no successor.
Dead model lines with a signature quirk are exactly what the collector market rediscovers.
The six-digit Thunderbird: white gold rotating bezel on a modern Datejust case, with the red-accent dials (red seconds, red date) that make it instantly identifiable across a room.
The Turn-O-Graph name goes back to 1953, Rolex's first serially produced rotating-bezel watch, adopted by the USAF Thunderbirds demonstration squadron. The line died quietly in 2011, .
Our verdict: Sleeper pick. Scarce, strange, and still priced like an ordinary Datejust.
| Sizes | 36mm |
|---|---|
| Case & bracelet | Oystersteel, 18k white gold bezel |
| Factory bracelet | Jubilee or Oyster (Jubilee most common) |
| Factory bezels | Rotating fluted white gold Turn-O-Graph |
| Notable dials | White with red date; Silver; Black |
| Caliber | 3135 |
| Production | 2004 to 2011 (discontinued) |
| Sold | Example | Price |
|---|---|---|
| Nov 3, 2026 | Pre-owned · eBay sale ↗︎ | $8,000 |
| Oct 11, 2026 | Pre-owned · eBay sale ↗︎ | $9,300 |
| Oct 5, 2026 | Pre-owned · eBay sale ↗︎ | $8,250 |
| Oct 5, 2026 | Pre-owned · eBay sale ↗︎ | $6,000 |
| Sep 26, 2026 | Pre-owned · eBay sale ↗︎ | $7,000 |
| Sep 26, 2026 | Pre-owned · eBay sale ↗︎ | $6,300 |
Recorded eBay completed sales, logged at our last data refresh.
Recorded eBay sales from the last 12 months put the typical Rolex Datejust Turn-O-Graph 116264 at $7,700, with the middle half selling between $7,100 and $8,300 (66 sales). Condition, box and papers move the price within that range.
It sells close to retail: typical sale $7,700 vs $7,650.
The Crown Index grades it A (86/100) from real resale data, and today's call is wait for a dip. It holds its value well, but the market price is steep right now. Past prices are not a forecast.