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GMT-Master · 1989 to 2007 · Discontinued · Vintage
“Coke / Pepsi insert”
Graded on the vintage scale: rank #7 of 26 rated vintage references
Market range: the middle half of 121 recorded eBay sales in the last 12 months. Vintage sales include serviced and redialed examples, so the best original pieces can sell above it.
Median recorded eBay sale price for each quarter with 3 or more sales. Dashed line marks the 1992 retail price.
The last aluminum-bezel GMT and the collector's sweet spot: swappable Coke, Pepsi, and black inserts on one watch.
Late 'Stick Dial' and error-dial examples carry extra premiums. Original US retail was $3,500 in 1992.
One watch, three personalities: the 16710 shipped with Pepsi, Coke, or all-black aluminum inserts, and owners could swap them at service for pocket change. Those same inserts now sell for four figures on their own.
It ran for 18 years, long enough to span tritium and Luminova dials, pierced and solid lugs, and the switch to the 3186 calibre, with its Parachrom hairspring, in the final years, which the forum crowd pays premiums to find. A field guide reference in the truest sense.
Our verdict: Neo-vintage darling. Insert originality and unpolished cases drive the price; buy the best example you can.
| Sizes | 40mm |
|---|---|
| Case & bracelet | Oystersteel (stainless) |
| Factory bracelet | Oyster or Jubilee |
| Factory bezels | Aluminum inserts: red/black 'Coke', red/blue 'Pepsi', all black (all three are factory-correct) |
| Notable dials | Black, tritium then Luminova |
| Caliber | 3185 / 3186 |
| Production | 1989 to 2007 (discontinued) |
| Sold | Example | Price |
|---|---|---|
| Nov 3, 2026 | Pre-owned · eBay sale ↗︎ | $14,200 |
| Nov 3, 2026 | Pre-owned · eBay sale ↗︎ | $15,322 |
| Nov 2, 2026 | Pre-owned · eBay sale ↗︎ | $10,500 |
| Oct 30, 2026 | Pre-owned · eBay sale ↗︎ | $11,000 |
| Oct 14, 2026 | Pre-owned · eBay sale ↗︎ | $13,775 |
| Oct 12, 2026 | Pre-owned · eBay sale ↗︎ | $11,000 |
Recorded eBay completed sales, logged at our last data refresh.
Recorded eBay sales from the last 12 months put the typical Rolex GMT-Master II 16710 at $12,000, with the middle half selling between $11,000 and $13,200 (120 sales). Condition, box and papers move the price within that range.
The Crown Index grades it B+ (78/100) from real resale data, and today's call is hold. Solid resale, with limited room to grow from today's price. Past prices are not a forecast.