Rolex Vault › All references › Datejust
Datejust · 2004 to 2018 · Discontinued
“Previous-Gen Two-Tone 31”
Rank #79 of 113 rated pieces in the Rolex Vault
Market range: the middle half of 9 recorded eBay sales in the last 12 months.
Median recorded eBay sale price for each quarter with 3 or more sales. Dashed line marks the 2016 retail price.
The two-tone 31mm Datejust from before the current generation. Almost identical on the wrist, thousands cheaper pre-owned.
Midsize two-tone is exactly where the vintage-revival buyers are spending, and this generation sits in the sweet spot: modern enough to wear daily, old enough to be priced like a used watch.
It already trades above its last retail price, which tells you the market has noticed.
The mother of pearl and blue dials are the ones collectors look for; champagne is the classic and the easiest to resell.
Our verdict: The value version of the hottest configuration in the ladies' market.
| Sizes | 31mm |
|---|---|
| Case & bracelet | Steel & 18k yellow gold (Rolesor) |
| Factory bracelet | Jubilee or Oyster (Jubilee most common) |
| Factory bezels | Fluted 18k yellow gold |
| Notable dials | Champagne; White Roman; Mother of pearl; Blue |
| Caliber | 2235 |
| Production | 2004 to 2018 (discontinued) |
| Sold | Example | Price |
|---|---|---|
| Oct 30, 2026 | Pre-owned · eBay sale ↗︎ | $12,401 |
| Sep 15, 2026 | Pre-owned · eBay sale ↗︎ | $12,600 |
| Sep 7, 2026 | Pre-owned · eBay sale ↗︎ | $14,553 |
| Apr 30, 2026 | Pre-owned · eBay sale | $8,257 |
| Mar 4, 2026 | Pre-owned · eBay sale | $12,743 |
| Jan 21, 2026 | Pre-owned · eBay sale | $13,000 |
Recorded eBay completed sales, logged at our last data refresh.
Recorded eBay sales from the last 12 months put the typical Rolex Datejust 31 Two-Tone 178273 at $12,600, with the middle half selling between $11,800 and $13,400 (9 sales). Condition, box and papers move the price within that range.
Yes. The typical sale of $12,600 is about 44% above the $8,750 retail (2016).
The Crown Index grades it B- (71/100) from real resale data, and today's call is hold. Solid resale, with limited room to grow from today's price. Past prices are not a forecast.