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Datejust · 2018 to present

Rolex Datejust 31 Two-Tone 278273

“Yellow Rolesor 31”

80SCORE / 100
A-
Grade A-: strong buy-and-holdToday's call · Wait for a dip
Short termunder 1 yearFairMid term1 to 3 yearsStrongLong term3+ yearsStrong

Rank #41 of 113 rated pieces in the Rolex Vault

Retail (2026)$13,200
Typical sale today$17,500Typical range $14,900 to $18,500
Vs retail+27%
1-year+8%

Market range: the middle half of 16 recorded eBay sales in the last 12 months.

Open in the interactive VaultLive eBay listings ↗︎

Market price history

Retail $13,200 202420252026 $18,000

Median recorded eBay sale price for each quarter with 3 or more sales. Dashed line marks the 2026 retail price.

Investment scorecard

Momentum69Measured price direction: the median recorded sale of the last 4 months against the median of 8 to 12 months ago. 50 means flat; small samples are pulled toward 50.
Liquidity47How easily it sells: recorded sales in the last 12 months (300 or more scores 100) and eBay's 90-day sell-through rate.
Scarcity66Demand against supply. For modern pieces, how far the market sits above or below current retail, plus a lift if production has ended. For vintage, how rarely one comes up for sale.
Value entry20Where the latest quarter's median sale sits inside its own 3-year range. Buying near the low scores high; buying at the high scores low.
Condition safety80How safe a typical example is: the age of the design, plus how tightly sale prices cluster (a wide spread means condition and originality swing the price).

The story

The current two-tone 31mm Datejust, and the modern answer to the most requested vintage look in the ladies' market: champagne dial, gold fluting, Jubilee bracelet.

The 31mm size is the market's new favorite because it reads as a real watch on any wrist without looking oversized.

It trades a little under retail pre-owned, the normal state for current two-tone Datejusts, so it is a calm, liquid purchase rather than a speculation.

The 2236 movement uses a silicon hairspring, technology that reached the ladies' line before many of the men's models.

Our verdict: The sensible modern buy in the hottest size. Champagne on Jubilee is the classic.

Configurations

Sizes31mm
Case & braceletSteel & 18k yellow gold (Rolesor)
Factory braceletJubilee or Oyster (Jubilee most common)
Factory bezelsFluted 18k yellow gold; Diamond (278383RBR)
Notable dialsChampagne; Silver; Olive green; Mother of pearl
Caliber2236
Production2018 to present

Recent recorded sales

SoldExamplePrice
Nov 3, 2026Pre-owned · eBay sale ↗︎$16,100
Oct 1, 2026New/unworn · eBay sale ↗︎$22,950
Sep 20, 2026Pre-owned · eBay sale ↗︎$14,858
Sep 3, 2026Pre-owned · eBay sale ↗︎$21,499
Sep 3, 2026Pre-owned · eBay sale ↗︎$18,000
Sep 2, 2026Pre-owned · eBay sale ↗︎$14,600

Recorded eBay completed sales, logged at our last data refresh.

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Quick answers

How much is a Rolex Datejust 31 Two-Tone 278273 worth?

Recorded eBay sales from the last 12 months put the typical Rolex Datejust 31 Two-Tone 278273 at $17,500, with the middle half selling between $14,900 and $18,500 (16 sales). Condition, box and papers move the price within that range.

Does the Rolex Datejust 31 Two-Tone 278273 sell above retail?

Yes. The typical sale of $17,500 is about 33% above the $13,200 retail price.

Is the Rolex Datejust 31 Two-Tone 278273 a good investment?

The Crown Index grades it A- (80/100) from real resale data, and today's call is wait for a dip. It holds its value well, but the market price is steep right now. Past prices are not a forecast.