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Cellini · 2014 to 2023 · Discontinued

Rolex Cellini Time 50509

“Cellini”

55SCORE / 100
D+
Grade D+: passion purchaseToday's call · Buy it to wear, not to flip
Short termunder 1 yearWeakMid term1 to 3 yearsWeakLong term3+ yearsWeak

Rank #101 of 113 rated pieces in the Rolex Vault

US retail (2020)$15,200
Typical sale today$11,200Typical range $10,200 to $12,200
Vs retail-26%
1-yearn/a

Market range centered on the median of 7 recorded eBay sales in the last 12 months (thin data, treat as a guide).

Open in the interactive VaultLive eBay listings ↗︎

Market price history

2017202220242026 $11,200

Average market price for an example in excellent condition. Dashed line marks the us retail (2020).

Investment scorecard

Momentum50Measured price direction: the median recorded sale of the last 4 months against the median of 8 to 12 months ago. 50 means flat; small samples are pulled toward 50.
Liquidity52How easily it sells: recorded sales in the last 12 months (300 or more scores 100) and eBay's 90-day sell-through rate.
Scarcity49Demand against supply. For modern pieces, how far the market sits above or below current retail, plus a lift if production has ended. For vintage, how rarely one comes up for sale.
Value entry50Where the latest quarter's median sale sits inside its own 3-year range. Buying near the low scores high; buying at the high scores low.
Condition safety60How safe a typical example is: the age of the design, plus how tightly sale prices cluster (a wide spread means condition and originality swing the price).

The story

Rolex's last pure dress line, killed in 2023 for the 1908. Solid white gold for the price of a steel Sub.

Dead lines from Rolex have a habit of becoming cult markets a decade later; the Cellini wait begins.

The Cellini Time was Rolex's formal-wear thesis: no date, no sport, just a gold watch with a lacquer dial and a domed double bezel. The watch world respected it and bought Submariners instead.

Killed with the whole Cellini line in 2023 for the 1908. The discontinued-Rolex playbook says watch the best-of-breed survivors; within Cellini, that's the Moonphase first and this clean Time second.

Our verdict: Contrarian elegance. Massive gold-per-dollar, zero hype, and a discontinued-line lottery ticket.

Configurations

Sizes39mm
Case & braceletOystersteel, 18k white gold bezel
Factory braceletLeather strap
Factory bezelsFluted-edge white gold, domed
Notable dialsWhite lacquer; Black
Caliber3132
Production2014 to 2023 (discontinued)

Recent recorded sales

SoldExamplePrice
Sep 25, 2026Pre-owned · eBay sale ↗︎$9,400
Aug 13, 2026Pre-owned · eBay sale ↗︎$9,950
May 1, 2026Pre-owned · eBay sale$9,795
Apr 7, 2026Pre-owned · eBay sale$14,400
Mar 6, 2026Pre-owned · eBay sale$11,213
Feb 4, 2026Pre-owned · eBay sale$11,200

Recorded eBay completed sales, logged at our last data refresh.

If you like this one

Moonphase50535 · Grade CDual Time50529 · Grade NRKing Midas9630 · Grade NR
See the Cellini in the VaultBrowse all references

Quick answers

How much is a Rolex Cellini Time 50509 worth?

Recorded eBay sales from the last 12 months put the typical Rolex Cellini Time 50509 at $11,200, with the middle half selling between $10,200 and $12,200 (7 sales). Condition, box and papers move the price within that range.

Does the Rolex Cellini Time 50509 sell above retail?

No. The typical sale of $11,200 is about 26% below the $15,200 retail (2020).

Is the Rolex Cellini Time 50509 a good investment?

The Crown Index grades it D+ (55/100) from real resale data, and today's call is wear, not invest. Weak resale; buy it to wear, not to make money. Past prices are not a forecast.