Rolex Datejust 31 President 68278

“Gold Midsize President”

B-

Grade B-: solid, selectiveToday's call · Hold

Short termunder 1 yearWeakMid term1 to 3 yearsStrongLong term3+ yearsStrong

Rank #71 of 113 rated pieces in the Rolex Vault

Retail (1992)$7,500

Typical sale today$17,500Typical range $15,800 to $18,700

Vs retail+130%

1-yearn/a

Market range: the middle half of 12 recorded eBay sales in the last 12 months.

Open in the interactive VaultLive eBay listings ↗︎

Market price history

Median recorded eBay sale price for each quarter with 3 or more sales. Dashed line marks the 1992 retail price.

Investment scorecard

Momentum50Measured price direction: the median recorded sale of the last 4 months against the median of 8 to 12 months ago. 50 means flat; small samples are pulled toward 50.

Liquidity37How easily it sells: recorded sales in the last 12 months (300 or more scores 100) and eBay's 90-day sell-through rate.

Scarcity63Demand against supply. For modern pieces, how far the market sits above or below current retail, plus a lift if production has ended. For vintage, how rarely one comes up for sale.

Value entry20Where the latest quarter's median sale sits inside its own 3-year range. Buying near the low scores high; buying at the high scores low.

Condition safety62How safe a typical example is: the age of the design, plus how tightly sale prices cluster (a wide spread means condition and originality swing the price).

The story

Solid yellow gold at 31mm on the President bracelet: the full-luxury version of the midsize Datejust.

The 31mm size is the market's favorite right now, and full gold examples are scarcer than the two-tone ones that dominate supply.

Gold's floor value plus midsize demand make it one of the steadier climbers in the ladies' market.

The President bracelet stretches with age, so check it carefully, and expect a service on any example that has not had one recently.

Our verdict: Full gold in the hottest size, with metal value underneath.

Configurations

Sizes	31mm
Case & bracelet	18k yellow gold
Factory bracelet	President
Factory bezels	Fluted 18k yellow gold
Notable dials	Champagne; White Roman; Factory diamond
Caliber	2135
Production	1980s to 1990s (discontinued)

Recent recorded sales

Sold	Example	Price
Oct 29, 2026	Pre-owned · eBay sale ↗︎	$15,868
Oct 7, 2026	Pre-owned · eBay sale (2 sold) ↗︎	$19,390
Sep 21, 2026	Pre-owned · eBay sale (2 sold) ↗︎	$17,640
Sep 3, 2026	Pre-owned · eBay sale ↗︎	$17,499
Jul 11, 2026	Pre-owned · eBay sale	$17,790
May 20, 2026	Pre-owned · eBay sale	$15,750

Recorded eBay completed sales, logged at our last data refresh.

If you like this one

Engine-Turned Quickset16030 · Grade B Steel Smooth DJ36126200 · Grade B Two-Tone DJ41126333 · Grade B Discontinued Midsize178240 · Grade B

See the Gold Midsize President in the Vault Browse all references

Quick answers

How much is a Rolex Datejust 31 President 68278 worth?

Recorded eBay sales from the last 12 months put the typical Rolex Datejust 31 President 68278 at $17,500, with the middle half selling between $15,800 and $18,700 (10 sales). Condition, box and papers move the price within that range.

Is the Rolex Datejust 31 President 68278 a good investment?

The Crown Index grades it B- (73/100) from real resale data, and today's call is hold. Solid resale, with limited room to grow from today's price. Past prices are not a forecast.