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Submariner · 2010 to 2020 · Discontinued

Rolex Submariner Date 116610LV

“Hulk”

92SCORE / 100
S
Grade S: trophy assetToday's call · Wait for a dip
Short termunder 1 yearStrongMid term1 to 3 yearsStrongLong term3+ yearsStrong

Rank #7 of 113 rated pieces in the Rolex Vault

US retail (2020)$9,350
Typical sale today$19,300Typical range $18,100 to $20,400
Vs retail+106%
1-year+3%

Market range: the middle half of 83 recorded eBay sales in the last 12 months.

Open in the interactive VaultLive eBay listings ↗︎

Market price history

2023202420252026 $18,700

Median recorded eBay sale price for each quarter with 3 or more sales. Dashed line marks the us retail (2020).

Investment scorecard

Momentum58Measured price direction: the median recorded sale of the last 4 months against the median of 8 to 12 months ago. 50 means flat; small samples are pulled toward 50.
Liquidity72How easily it sells: recorded sales in the last 12 months (300 or more scores 100) and eBay's 90-day sell-through rate.
Scarcity100Demand against supply. For modern pieces, how far the market sits above or below current retail, plus a lift if production has ended. For vintage, how rarely one comes up for sale.
Value entry45Where the latest quarter's median sale sits inside its own 3-year range. Buying near the low scores high; buying at the high scores low.
Condition safety88How safe a typical example is: the age of the design, plus how tightly sale prices cluster (a wide spread means condition and originality swing the price).

The story

Discontinued in 2020 and immediately re-rated. The all-green Sub more than doubled its 2020 US retail of $9,350.

Its replacement (the Starbucks, 126610LV) has a black dial, which makes the Hulk's green-on-green a closed chapter.

Rolex launched this green-on-green Sub in 2010 (the 50th-anniversary green Sub was the earlier 16610LV Kermit of 2003), and many collectors found it too loud at first. It then became one of the strongest-appreciating modern Submariners.

The 'Hulk' name comes from its all-green dial and bezel. Prices rose sharply after its 2020 discontinuation.

Our verdict: The textbook discontinuation play, already played. Still a strong hold with cult demand.

Configurations

Sizes40mm
Case & braceletOystersteel (stainless)
Factory braceletOyster
Factory bezelsGreen Cerachrom
Notable dialsGreen sunburst
Caliber3135
Production2010 to 2020 (discontinued)

Recent recorded sales

SoldExamplePrice
Oct 30, 2026New/unworn · eBay sale ↗︎$22,705
Oct 29, 2026Pre-owned · eBay sale ↗︎$18,700
Oct 8, 2026Pre-owned · eBay sale ↗︎$18,400
Oct 6, 2026Pre-owned · eBay sale ↗︎$19,400
Sep 30, 2026Pre-owned · eBay sale ↗︎$19,301
Sep 23, 2026Pre-owned · eBay sale ↗︎$20,295

Recorded eBay completed sales, logged at our last data refresh.

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Quick answers

How much is a Rolex Submariner Date 116610LV worth?

Recorded eBay sales from the last 12 months put the typical Rolex Submariner Date 116610LV at $19,300, with the middle half selling between $18,100 and $20,400 (83 sales). Condition, box and papers move the price within that range.

Does the Rolex Submariner Date 116610LV sell above retail?

Yes. The typical sale of $19,300 is about 106% above the $9,350 retail (2020).

Is the Rolex Submariner Date 116610LV a good investment?

The Crown Index grades it S (92/100) from real resale data, and today's call is wait for a dip. It holds its value well, but the market price is steep right now. Past prices are not a forecast.