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Day-Date · 2015 until replaced by 228236 · Discontinued

Rolex Day-Date 40 Platinum 228206

“Platinum President”

–NOT RATED
NR
Grade not rated: too few recorded sales to grade it honestlyToday's call · Not enough data

Not ranked: too few recorded sales

RetailNot on record
Market today (estimate)$52,000–60,000
Vs retailn/a
1-yearn/a

Market range is an estimate from dealer and auction pricing: too few recorded eBay sales to set it.

Open in the interactive VaultLive eBay listings ↗︎

Market price history

2018202220242026 $56,000

Average market price for an example in excellent condition.

Investment scorecard

Momentum50Measured price direction: the median recorded sale of the last 4 months against the median of 8 to 12 months ago. 50 means flat; small samples are pulled toward 50.
Liquidity19How easily it sells: recorded sales in the last 12 months (300 or more scores 100) and eBay's 90-day sell-through rate.
Scarcity75Demand against supply. For modern pieces, how far the market sits above or below current retail, plus a lift if production has ended. For vintage, how rarely one comes up for sale.
Value entry50Where the latest quarter's median sale sits inside its own 3-year range. Buying near the low scores high; buying at the high scores low.
Condition safety65How safe a typical example is: the age of the design, plus how tightly sale prices cluster (a wide spread means condition and originality swing the price).

The story

The heaviest flex Rolex made: a platinum President with the ice blue dial.

Ice blue is to platinum what green is to Rolex marketing: the color IS the asset.

Platinum President with the ice-blue dial, the most expensive way Rolex knows to tell the time, and the quietest: platinum reads as steel to anyone who hasn't held one. The weight is the tell.

LBJ's gold President defined the model's power iconography; the platinum version is its final form, the watch for people done proving things. Pre-owned discounts on these run deep, which is the entire opportunity.

Our verdict: Endgame watch. Buy pre-owned at the discount and never explain yourself again.

Configurations

Sizes40mm
Case & bracelet950 platinum
Factory braceletPresident
Factory bezelsSmooth platinum; Fluted (from 2022)
Notable dialsIce blue (platinum-exclusive); Slate
Caliber3255
Production2015 until replaced by 228236 (discontinued)

Recent recorded sales

SoldExamplePrice
Apr 2, 2026Pre-owned · eBay sale$51,200

Recorded eBay completed sales, logged at our last data refresh.

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