Rolex Vault › All references › Datejust
Datejust · 2018 to present
“Midsize DJ”
Rank #59 of 113 rated pieces in the Rolex Vault
Market range: the middle half of 38 recorded eBay sales in the last 12 months.
Median recorded eBay sale price for each quarter with 3 or more sales. Dashed line marks the 2026 retail price.
The current 31mm, sitting on the exact size the market is rushing toward. In production, so it trades at retail.
Its vintage ancestor, the 6827, is the hottest reference in the index. Draw your own conclusion about what discontinuation would do here.
The 31mm is the Goldilocks size the market forgot and then remembered: bigger than the ladies' 28, smaller than the men's 36, and a size the pre-owned market has warmed to.
Current production with the 2236 silicon-hairspring movement, yet it trades below retail pre-owned, the quiet arbitrage that defines the midsize Datejust market right now.
Our verdict: The future 6827. Buy at AD retail and let the size trend do the work.
| Sizes | 31mm |
|---|---|
| Case & bracelet | Oystersteel, 18k white gold bezel |
| Factory bracelet | Jubilee or Oyster (Jubilee most common) |
| Factory bezels | Fluted white gold; Smooth (278240) |
| Notable dials | Pink; Silver; Mint; Azzurro |
| Caliber | 2236 |
| Production | 2018 to present |
| Sold | Example | Price |
|---|---|---|
| Sep 1, 2026 | New/unworn · eBay sale ↗︎ | $12,500 |
| Aug 31, 2026 | Pre-owned · eBay sale ↗︎ | $11,000 |
| Aug 12, 2026 | New/unworn · eBay sale ↗︎ | $12,850 |
| Jul 16, 2026 | Pre-owned · eBay sale | $11,000 |
| Jul 1, 2026 | New/unworn · eBay sale | $12,000 |
| Jun 26, 2026 | Pre-owned · eBay sale | $12,000 |
Recorded eBay completed sales, logged at our last data refresh.
Recorded eBay sales from the last 12 months put the typical Rolex Datejust 31 278274 at $12,200, with the middle half selling between $11,500 and $13,000 (38 sales). Condition, box and papers move the price within that range.
Yes. The typical sale of $12,200 is about 30% above the $9,350 retail price.
The Crown Index grades it B (76/100) from real resale data, and today's call is hold. Solid resale, with limited room to grow from today's price. Past prices are not a forecast.