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Lady-Datejust · 2015 to present

Rolex Lady-Datejust 28 279138RBR

“Gold Diamond 28”

–NOT RATED
NR
Grade not rated: too few recorded sales to grade it honestlyToday's call · Not enough data

Not ranked: too few recorded sales

Retail (2026)$48,200
Market today (estimate)$17,500–21,000
Vs retail-60%
1-yearn/a

Market range is an estimate from dealer and auction pricing: too few recorded eBay sales to set it.

Open in the interactive VaultLive eBay listings ↗︎

Market price history

2018202220242026 $19,000

Average market price for an example in excellent condition. Dashed line marks the 2026 retail price.

Investment scorecard

Momentum50Measured price direction: the median recorded sale of the last 4 months against the median of 8 to 12 months ago. 50 means flat; small samples are pulled toward 50.
Liquidity12How easily it sells: recorded sales in the last 12 months (300 or more scores 100) and eBay's 90-day sell-through rate.
Scarcity14Demand against supply. For modern pieces, how far the market sits above or below current retail, plus a lift if production has ended. For vintage, how rarely one comes up for sale.
Value entry50Where the latest quarter's median sale sits inside its own 3-year range. Buying near the low scores high; buying at the high scores low.
Condition safety65How safe a typical example is: the age of the design, plus how tightly sale prices cluster (a wide spread means condition and originality swing the price).

The story

Current-production gold and factory diamonds at a near 50 percent discount pre-owned. The retail buyer funds the gap; the pre-owned buyer collects it.

Ladies' demand has been the quiet story of the last two years, but it has flowed to steel and two-tone 26s and 28s, not to full gold gem-set pieces.

Current-production gold with factory diamonds at a near-half-off pre-owned discount: the configuration where Rolex's retail premium for stones meets the secondary market's refusal to pay it.

The ladies' rally has so far been a steel and two-tone story. If it broadens into gold, this is the configuration with the most ground to recover; if it doesn't, you wore real diamonds at costume prices. Asymmetry like that is rare.

Our verdict: D at retail, defensible pre-owned. If the ladies' rally broadens from steel into gold, this re-rates; we're not paying for that hope yet.

Configurations

Sizes28mm
Case & braceletOystersteel (stainless)
Factory braceletJubilee or Oyster (Jubilee most common)
Factory bezelsFactory diamond-set 18k yellow gold
Notable dialsChampagne; Olive green; Mother of pearl diamond
Caliber2236
Production2015 to present

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