Rolex Lady-Datejust 28 279174

“Current Lady-DJ”

Grade D: passion purchaseToday's call · Buy it to wear, not to flip

Short termunder 1 yearWeakMid term1 to 3 yearsWeakLong term3+ yearsFair

Rank #106 of 113 rated pieces in the Rolex Vault

Retail (2026)$9,150

Typical sale today$10,700Typical range $9,700 to $11,700

Vs retail+17%

1-yearn/a

Market range centered on the median of 5 recorded eBay sales in the last 12 months (thin data, treat as a guide).

Open in the interactive VaultLive eBay listings ↗︎

Market price history

Median recorded eBay sale price for each quarter with 3 or more sales. Dashed line marks the 2026 retail price.

Investment scorecard

Momentum50Measured price direction: the median recorded sale of the last 4 months against the median of 8 to 12 months ago. 50 means flat; small samples are pulled toward 50.

Liquidity27How easily it sells: recorded sales in the last 12 months (300 or more scores 100) and eBay's 90-day sell-through rate.

Scarcity60Demand against supply. For modern pieces, how far the market sits above or below current retail, plus a lift if production has ended. For vintage, how rarely one comes up for sale.

Value entry50Where the latest quarter's median sale sits inside its own 3-year range. Buying near the low scores high; buying at the high scores low.

Condition safety65How safe a typical example is: the age of the design, plus how tightly sale prices cluster (a wide spread means condition and originality swing the price).

The story

The in-production successor to the 26mm line. Still buyable at retail, which caps the secondary price just under it.

Worth tracking: whenever Rolex retires the 28, the 26mm playbook likely repeats.

The current-production 28mm, the watch Rolex sells to the waitlist generation's partners, except now they're buying it for themselves. The 2236 inside uses a silicon hairspring, tech the men's line got later.

Buying pre-owned at the discount to retail is the quiet move here; the configuration variety (dial colors, diamond options) means patient buyers always find their exact spec.

Our verdict: Buy at AD retail or pre-owned at the discount. The appreciation story starts the day this size is discontinued.

Configurations

Sizes	28mm
Case & bracelet	Oystersteel, 18k white gold bezel
Factory bracelet	Jubilee or Oyster (Jubilee most common)
Factory bezels	Fluted white gold; Smooth; Factory diamond
Notable dials	Silver; Pink; Mother of pearl; Azzurro blue
Caliber	2236
Production	2015 to present

Recent recorded sales

Sold	Example	Price
Aug 18, 2026	Pre-owned · eBay sale ↗︎	$11,500
Aug 6, 2026	Pre-owned · eBay sale ↗︎	$7,900
May 10, 2026	Pre-owned · eBay sale	$12,743
Apr 10, 2026	Pre-owned · eBay sale	$10,700
Nov 24, 2025	Pre-owned · eBay sale	$10,400

Recorded eBay completed sales, logged at our last data refresh.

If you like this one

Gold Lady President179178 · Grade D Smooth Steel 28279160 · Grade C Factory Diamond 28279383RBR · Grade F Everose 28279171 · Grade C

See the Current Lady-DJ in the Vault Browse all references

Quick answers

How much is a Rolex Lady-Datejust 28 279174 worth?

Recorded eBay sales from the last 12 months put the typical Rolex Lady-Datejust 28 279174 at $10,700, with the middle half selling between $9,700 and $11,700 (5 sales). Condition, box and papers move the price within that range.

Does the Rolex Lady-Datejust 28 279174 sell above retail?

Yes. The typical sale of $10,700 is about 17% above the $9,150 retail price.

Is the Rolex Lady-Datejust 28 279174 a good investment?

The Crown Index grades it D (52/100) from real resale data, and today's call is wear, not invest. Weak resale; buy it to wear, not to make money. Past prices are not a forecast.