Rolex Vault › All references › Lady-Datejust
Lady-Datejust · 2015 to present
“Smooth Steel 28”
Rank #95 of 113 rated pieces in the Rolex Vault
Market range: the middle half of 16 recorded eBay sales in the last 12 months.
Median recorded eBay sale price for each quarter with 3 or more sales. Dashed line marks the 2026 retail price.
The entry Lady-Datejust: all steel, smooth bezel, still in the catalog. Trades under retail while buyable at ADs.
The one to buy new if the fluted white gold premium does not matter to you.
The all-steel 28 with the smooth bezel: the most understated current Lady-Datejust and the one that rides purely on the shape, no gold, no stones, just the case and Jubilee.
Steel ladies' models are the volume end of the rally, liquid, visible, easy to buy and sell. Pre-owned discounts to retail persist here, which won't survive the trend maturing.
Our verdict: Wear-it-now pick. The appreciation story belongs to its discontinued 26mm ancestors.
| Sizes | 28mm |
|---|---|
| Case & bracelet | Oystersteel (stainless) |
| Factory bracelet | Jubilee or Oyster (Jubilee most common) |
| Factory bezels | Smooth steel |
| Notable dials | Silver; Pink; Dark grey; Blue |
| Caliber | 2236 |
| Production | 2015 to present |
| Sold | Example | Price |
|---|---|---|
| Oct 30, 2026 | New/unworn · eBay sale ↗︎ | $10,995 |
| Oct 13, 2026 | Pre-owned · eBay sale ↗︎ | $6,543 |
| Oct 5, 2026 | Pre-owned · eBay sale ↗︎ | $5,850 |
| Aug 18, 2026 | Pre-owned · eBay sale ↗︎ | $6,200 |
| Aug 13, 2026 | Pre-owned · eBay sale ↗︎ | $7,700 |
| Jun 21, 2026 | Pre-owned · eBay sale | $5,438 |
Recorded eBay completed sales, logged at our last data refresh.
Recorded eBay sales from the last 12 months put the typical Rolex Lady-Datejust 28 Steel 279160 at $6,700, with the middle half selling between $6,200 and $8,600 (16 sales). Condition, box and papers move the price within that range.
No. The typical sale of $6,700 is about 12% below the $7,600 retail price.
The Crown Index grades it C- (59/100) from real resale data, and today's call is bargain hunt. Middle-of-the-pack resale; only worth it at a real discount. Past prices are not a forecast.