Rolex Vault › All references › Lady-Datejust
Lady-Datejust · 2015 to present
“Everose 28”
Rank #87 of 113 rated pieces in the Rolex Vault
Market range: the middle half of 13 recorded eBay sales in the last 12 months.
Median recorded eBay sale price for each quarter with 3 or more sales. Dashed line marks the 2026 retail price.
The two-tone Everose 28 is where the ladies' rally is heading next: the same buyers lifting the steel and yellow Rolesor 26s and 28s are trading up to rose gold.
Pre-owned still sits under retail, which is rare for a current Lady-Datejust configuration with this much dial variety.
Everose Rolesor at 28mm: Rolex's own rose gold, which never fades, on the size the market is currently chasing hardest. The aubergine and chocolate dials suit this metal pairing especially well.
The ladies' rally graduated from steel to two-tone yellow; rose is the next room over, and it's still priced below retail pre-owned. The 2236 uses Rolex's silicon Syloxi hairspring.
Our verdict: Ride the ladies' momentum at a discount to the showroom. Aubergine and chocolate dials are the collector picks.
| Sizes | 28mm |
|---|---|
| Case & bracelet | Steel & 18k Everose gold (Everose Rolesor) |
| Factory bracelet | Jubilee or Oyster (Jubilee most common) |
| Factory bezels | Fluted 18k Everose gold; Smooth; Diamond (279381RBR) |
| Notable dials | Rosé; Chocolate; Aubergine; Mother of pearl |
| Caliber | 2236 |
| Production | 2015 to present |
| Sold | Example | Price |
|---|---|---|
| Nov 2, 2026 | Pre-owned · eBay sale ↗︎ | $15,999 |
| Sep 25, 2026 | Pre-owned · eBay sale ↗︎ | $13,750 |
| Sep 24, 2026 | Pre-owned · eBay sale ↗︎ | $13,995 |
| Sep 15, 2026 | Pre-owned · eBay sale ↗︎ | $12,200 |
| Aug 25, 2026 | Pre-owned · eBay sale ↗︎ | $15,000 |
| Aug 23, 2026 | Pre-owned · eBay sale ↗︎ | $13,250 |
Recorded eBay completed sales, logged at our last data refresh.
Recorded eBay sales from the last 12 months put the typical Rolex Lady-Datejust 28 279171 at $13,800, with the middle half selling between $13,200 and $15,200 (12 sales). Condition, box and papers move the price within that range.
Yes. The typical sale of $13,800 is about 9% above the $12,650 retail price.
The Crown Index grades it C (65/100) from real resale data, and today's call is watch. Middle-of-the-pack resale; fine to own, not one to buy expecting it to rise. Past prices are not a forecast.