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Lady-Datejust · Late 1990s to 2000s · Discontinued

Rolex Lady-Datejust 26 79174

“Value 26”

78SCORE / 100
B+
Grade B+: solid, selectiveToday's call · Hold
Short termunder 1 yearFairMid term1 to 3 yearsStrongLong term3+ yearsStrong

Rank #48 of 113 rated pieces in the Rolex Vault

Retail (1999)$2,700
Typical sale today$5,400Typical range $4,000 to $6,000
Vs retail+85%
1-year+1%

Market range: the middle half of 75 recorded eBay sales in the last 12 months.

Open in the interactive VaultLive eBay listings ↗︎

Market price history

Retail $2,700 2023202420252026 $5,000

Median recorded eBay sale price for each quarter with 3 or more sales. Dashed line marks the 1999 retail price.

Investment scorecard

Momentum53Measured price direction: the median recorded sale of the last 4 months against the median of 8 to 12 months ago. 50 means flat; small samples are pulled toward 50.
Liquidity62How easily it sells: recorded sales in the last 12 months (300 or more scores 100) and eBay's 90-day sell-through rate.
Scarcity47Demand against supply. For modern pieces, how far the market sits above or below current retail, plus a lift if production has ended. For vintage, how rarely one comes up for sale.
Value entry37Where the latest quarter's median sale sits inside its own 3-year range. Buying near the low scores high; buying at the high scores low.
Condition safety45How safe a typical example is: the age of the design, plus how tightly sale prices cluster (a wide spread means condition and originality swing the price).

The story

Same look as the 179174, one generation earlier, meaningfully cheaper. Original retail was roughly $2,700, so early owners are sitting on a double.

Up about 25 percent in the past year; the cheapest clean entry into the appreciating 26mm trend.

The value play of the ladies' rally: the same look as the final-generation 26 for thousands less, because the market pays up for the last version of anything and forgets the one before it.

These were produced in enormous numbers, which keeps supply liquid, but demand from vintage-curious younger buyers keeps absorbing it. The tapestry and blue Roman dials are the ones stylists pull for shoots.

Our verdict: The budget momentum play. Market value sits at $5,600 to $5,800; dealer asks of $7,000+ leave room to negotiate.

Configurations

Sizes26mm
Case & braceletOystersteel, 18k white gold bezel
Factory braceletJubilee or Oyster (Jubilee most common)
Factory bezelsFluted 18k white gold; Smooth steel (79160)
Notable dialsWhite; Silver Roman; Blue Roman; Tapestry
Caliber2235
ProductionLate 1990s to 2000s (discontinued)

Recent recorded sales

SoldExamplePrice
Nov 3, 2026Pre-owned · eBay sale ↗︎$5,000
Oct 29, 2026Pre-owned · eBay sale ↗︎$3,900
Oct 10, 2026Pre-owned · eBay sale (5 sold) ↗︎$5,710
Oct 2, 2026Pre-owned · eBay sale ↗︎$6,500
Sep 16, 2026Pre-owned · eBay sale ↗︎$5,995
Sep 15, 2026Pre-owned · eBay sale ↗︎$6,590

Recorded eBay completed sales, logged at our last data refresh.

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Quick answers

How much is a Rolex Lady-Datejust 26 79174 worth?

Recorded eBay sales from the last 12 months put the typical Rolex Lady-Datejust 26 79174 at $5,400, with the middle half selling between $4,000 and $6,000 (63 sales). Condition, box and papers move the price within that range.

Is the Rolex Lady-Datejust 26 79174 a good investment?

The Crown Index grades it B+ (78/100) from real resale data, and today's call is hold. Solid resale, with limited room to grow from today's price. Past prices are not a forecast.