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Day-Date · 2019 to present
“President 36”
Grade D · 57/100Today's call: Buy it to wear, not to flip
D: passion purchase. Ranked #117 of 129 references in The Crown Index vault.
| Original retail (2026) | $40,500 |
|---|---|
| Market today | $31,000 – $35,000 |
| Vs original retail | -19% |
| 1-year trend | +2% |
The classic 36mm President size, now unisex fashion's favorite gold watch. Trades about 20 percent under a retail price Rolex keeps raising.
Rising gold spot prices quietly lift the floor every year.
The 36mm President is the historically correct size, the one Eisenhower, LBJ, and half of Hollywood's golden age actually wore. The modern 128238 pairs that case with the 3255, the best movement Rolex puts in a dress watch.
The green dial became a cultural object of its own, name-checked in enough lyrics to function as shorthand for 'made it'. Champagne remains the connoisseur default; stone dials are the quiet flex.
Our verdict: Buy the discount, wear the gold. Appreciation comes from retail hikes, not hype.
| Sizes | 36mm |
|---|---|
| Case & bracelet material | 18k yellow gold |
| Factory bracelet | President |
| Factory bezels | Fluted yellow gold; Smooth; Diamond (factory) |
| Notable dials | Champagne; Green; White Roman; Stone dials (premium) |
| Caliber | 3255 |
| Production | 2019 to present |
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