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Day-Date · 2015 to present
“Platinum President”
Grade C · 60/100Today's call: Watch
C: wear it, don't flip it. Ranked #111 of 129 references in The Crown Index vault.
| Original retail (2026) | $68,400 |
|---|---|
| Market today | $52,000 – $60,000 |
| Vs original retail | -18% |
| 1-year trend | +2% |
The heaviest flex Rolex makes: a platinum President with the ice blue dial. Trades under a retail that climbs relentlessly.
Ice blue is to platinum what green is to Rolex marketing: the color IS the asset.
Platinum President with the ice-blue dial, the most expensive way Rolex knows to tell the time, and the quietest: platinum reads as steel to anyone who hasn't held one. The weight is the tell: it's nearly double.
LBJ's gold President defined the model's power iconography; the platinum version is its final form, the watch for people done proving things. Pre-owned discounts on these run deep, which is the entire opportunity.
Our verdict: Endgame watch. Buy pre-owned at the discount and never explain yourself again.
| Sizes | 40mm |
|---|---|
| Case & bracelet material | 950 platinum |
| Factory bracelet | President |
| Factory bezels | Smooth platinum; Fluted (from 2022) |
| Notable dials | Ice blue (platinum-exclusive); Slate |
| Caliber | 3255 |
| Production | 2015 to present |
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