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Submariner · 2003 to 2010

Rolex Submariner Date 16610LV

“Kermit”

Grade A · 87/100Today's call: Buy

A: strong buy-and-hold. Ranked #10 of 129 references in The Crown Index vault.

The money

Original retail (2004)$5,400
Market today$14,000 – $19,500
Vs original retail+210%
1-year trend+6%

The story

The 50th-anniversary Sub with a green aluminum bezel over a black dial. Early 'Flat Four' bezel examples (flat-topped 4 on the 40 marker) are the ones collectors chase.

From $5,400 retail to a mid-teens market: a 3x return for anyone who kept the stickers on.

The 50th-anniversary Kermit: green aluminum bezel over a black dial, a combination Rolex had never tried. Early 'Flat Four' bezels, where the 50-minute marker's 4 has a flat top, now trade like separate references.

It was mocked at launch in 2003 as a gimmick. Twenty years later it's the affordable entry to anniversary Subs and the Flat Four hunt is one of collecting's great cheap thrills: check the bezel before the seller does.

Our verdict: Anniversary pieces age beautifully. Verify the bezel insert is original before paying Flat Four money.

Configurations

Sizes40mm
Case & bracelet materialOystersteel (stainless)
Factory braceletOyster
Factory bezelsGreen aluminum (50th anniversary); 'Flat Four' bezels carry a large premium
Notable dialsBlack
Caliber3135
Production2003 to 2010 (discontinued)

Hunt for one

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If you like this one

Sub Date · ANo-Date Sub · BHulk · AVintage No-Date · B