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GMT-Master · 1989 to 2007
“Coke / Pepsi insert”
Grade A · 85/100Today's call: Buy
A: strong buy-and-hold. Ranked #14 of 129 references in The Crown Index vault.
| Original retail (1995) | $3,000 |
|---|---|
| Market today | $12,000 – $15,500 |
| Vs original retail | +358% |
| 1-year trend | +4% |
The last aluminum-bezel GMT and the collector's sweet spot: swappable Coke, Pepsi, and black inserts on one watch.
Late 'Stick Dial' and error-dial examples carry extra premiums. Original 1990s retail was around $3,000.
One watch, three personalities: the 16710 shipped with Pepsi, Coke, or all-black aluminum inserts, and owners could swap them at service for pocket change. Those same inserts now sell for four figures on their own.
It ran for 18 years, long enough to span tritium and Luminova dials, pierced and solid lugs, and the transition to the no-date-quickset 3186 in the final years, which the forum crowd pays premiums to find. A field guide reference in the truest sense.
Our verdict: Neo-vintage darling. Insert originality and unpolished cases drive the price; buy the best example you can.
| Sizes | 40mm |
|---|---|
| Case & bracelet material | Oystersteel (stainless) |
| Factory bracelet | Oyster or Jubilee |
| Factory bezels | Aluminum inserts: red/black 'Coke', red/blue 'Pepsi', all black (all three are factory-correct) |
| Notable dials | Black, tritium then Luminova |
| Caliber | 3185 / 3186 |
| Production | 1989 to 2007 (discontinued) |
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