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Yacht-Master · 1994 to 2004

Rolex Lady Yacht-Master 29 69240

“Lady YM”

Grade B · 72/100Today's call: Value buy

B: solid, selective. Ranked #82 of 129 references in The Crown Index vault.

The money

Original retail (1998)$3,900
Market today$4,800 – $6,200
Vs original retail+41%
1-year trend+16%

The story

The sporty alternative in the small-size boom: a 29mm Yacht-Master with a rotating bezel, discontinued two decades ago.

Rising with the whole sub-30mm market, but from a sportier angle than the Lady-Datejust crowd.

The ladies' Yacht-Master 29 arrived in 1994 as part of the first watch family Rolex ever launched simultaneously in three sizes, a deliberate play for couples' wrists on actual yachts.

Platinum-bezel Rolesium versions carry real precious metal at costume-jewelry prices today. The ladies' sports-model rally hasn't fully reached the Yacht-Master yet, which is either an oversight or your opening.

Our verdict: Diversification inside the small-watch trade: same tailwind, different silhouette.

Configurations

Sizes29mm
Case & bracelet materialOystersteel (stainless)
Factory braceletOyster
Factory bezelsBidirectional polished steel
Notable dialsWhite; Blue; Silver
Caliber2135
Production1994 to 2004 (discontinued)

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