The Vault › All references › Lady-Datejust

Grade A · 82/100Today's call: Buy

A: strong buy-and-hold. Ranked #26 of 129 references in The Crown Index vault.

The money

Original retail (1999)	$2,700
Market today	$4,700 – $6,000
Vs original retail	+98%
1-year trend	+13%

The story

Same look as the 179174, one generation earlier, meaningfully cheaper. Original retail was roughly $2,700, so early owners are sitting on a double.

Up about 25 percent in the past year; the cheapest clean entry into the appreciating 26mm trend.

The value play of the ladies' rally: the same look as the final-generation 26 for thousands less, because the market pays up for the last version of anything and forgets the one before it.

These were produced in enormous numbers, which keeps supply liquid, but demand from vintage-curious younger buyers keeps absorbing it. The tapestry and blue Roman dials are the ones stylists pull for shoots.

Our verdict: The budget momentum play. Market value sits at $5,600 to $5,800; dealer asks of $7,000+ leave room to negotiate.

Configurations

Sizes	26mm
Case & bracelet material	Oystersteel, 18k white gold bezel
Factory bracelet	Jubilee or Oyster (Jubilee most common)
Factory bezels	Fluted 18k white gold; Smooth steel (79160)
Notable dials	White; Silver Roman; Blue Roman; Tapestry
Caliber	2235
Production	Late 1990s to 2000s (discontinued)

Recent recorded sales

Sold	Example	Price
Oct 10, 2026	eBay sale (9 sold)	$5,190
Sep 15, 2026	diamond dial/bezel (5 sold)	$5,188
Aug 19, 2026	diamond dial/bezel (4 sold)	$5,652
Jul 14, 2026	diamond dial/bezel (4 sold)	$4,590
Apr 8, 2026	diamond dial/bezel, mother of pearl (6 sold)	$5,532
Feb 10, 2026	diamond dial/bezel (5 sold)	$4,670
Feb 8, 2026	diamond dial/bezel (4 sold)	$5,715
Aug 26, 2025	diamond dial/bezel, mother of pearl (4 sold)	$5,265

Recorded eBay completed sales, logged at our last data refresh.

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