Every Breitling that actually trades, priced from real sales and graded S to F on the same scale as Rolex, Omega, Cartier and Tudor. Breitling is easy to buy new, and every current model sells well under retail on the resale market: roughly 40 to 50 percent under.
Top movers
The meters combine into three horizon ratings (short term: momentum and liquidity; mid term: momentum, 3-year trend, scarcity and liquidity; long term: 3-year trend, scarcity and condition). Their average is ranked against every rated piece in the vault, so grades are relative: an S is in the top 5%. Score and grade: S 90+ · A 80-89 · B 70-79 · C 58-69 · D 45-57 · F below 45. Yes, plenty of Breitlings land at C or below: a famous name on the dial does not guarantee resale.
Not against boutique price. Every current Breitling in our data sells for 41 to 51 percent under its US retail on eBay, from the Avenger Automatic 42 and Navitimer Automatic 41 (about 41% under) to the Superocean Super Diver 46 (about 51% under).
The Superocean Automatic 44 (A17376): 185 recorded eBay sales in the last 12 months at a typical $3,300, against $5,700 retail. Next come the Avenger Automatic 42 (132 sales) and two discontinued models, the Super Avenger and the Chronomat Evolution (123 each).
For the buyer, often yes: you pay roughly half of retail. For value held, no Breitling in our data grades above B+. The best graded are the discontinued Superocean Heritage B20 46 (B+), then the older Superocean 42, the Avenger Automatic 42 and the Avenger Chronograph GMT 45 (B).
Every price is a completed eBay sale from the last three years (Terapeak), each listing counted once and matched to the exact reference code in the title. Boutique retail is Breitling's published US price on breitling.com, read in November 2026; discontinued models show their last US retail or US launch price where we could source it.