The Vault › All references › Daytona
Daytona · 2016 to 2023 (green dial)
“John Mayer”
Grade S · 92/100Today's call: Wait for a dip
S: trophy asset. Ranked #3 of 129 references in The Crown Index vault.
| Original retail (2023) | $41,150 |
|---|---|
| Market today | $95,000 – $120,000 |
| Vs original retail | +161% |
| 1-year trend | +7% |
A gold Daytona nobody wanted until John Mayer praised the green dial on camera in 2019; it then became a six-figure watch.
The green dial was quietly dropped in 2023, locking the supply forever. The ultimate case study in celebrity plus discontinuation.
Yellow gold Daytona with a green dial: a config nobody discussed until John Mayer held one up on camera in 2019 and said it was going to be a thing. It became a thing; the green dial now carries a six-figure ask some weeks.
The lesson collectors took: in modern Rolex, dials make fortunes. The non-green dials of this same reference trade for a fraction, same case, same movement, different paint.
Our verdict: Already a legend at 2.5x retail. Liquid for a gold watch, and the green dial premium looks permanent.
| Sizes | 40mm |
|---|---|
| Case & bracelet material | 18k yellow gold |
| Factory bracelet | Oyster |
| Factory bezels | Yellow gold engraved tachymeter |
| Notable dials | Green (the 'John Mayer', discontinued); Champagne; Black |
| Caliber | 4130 |
| Production | 2016 to 2023 (green dial) (discontinued) |
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