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Submariner · 2010 to 2020
“Ceramic Sub 40”
Grade B · 78/100Today's call: Value buy
B: solid, selective. Ranked #48 of 129 references in The Crown Index vault.
| Original retail (2019) | $8,550 |
|---|---|
| Market today | $11,500 – $13,000 |
| Vs original retail | +43% |
| 1-year trend | +4% |
The first ceramic-bezel Sub Date, the one that carried the 2010s. Discontinued in 2020 when the case grew to 41mm.
The last 40mm Sub Date with the 3135 movement, a spec collectors increasingly call out on purpose.
The first ceramic Submariner: scratch-proof bezel, 'Maxi' case, and the glidelock clasp that finally let wetsuit wearers adjust without tools. It modernized the most famous dive watch on earth without breaking it.
Discontinued in 2020, it now occupies the sweet spot: ceramic durability at a clear discount to the current 41mm. The value thesis writes itself, and the market has started doing the reading.
Our verdict: The value ceramic Sub. Same look as the current ref for a few thousand less, with discontinuation behind it.
| Sizes | 40mm |
|---|---|
| Case & bracelet material | Oystersteel (stainless) |
| Factory bracelet | Oyster |
| Factory bezels | Black Cerachrom |
| Notable dials | Black, Maxi dial |
| Caliber | 3135 |
| Production | 2010 to 2020 (discontinued) |
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