The Vault › All references › Submariner
Submariner · 2020 to present
“Cookie Monster”
Grade D · 56/100Today's call: Buy it to wear, not to flip
D: passion purchase. Ranked #119 of 129 references in The Crown Index vault.
| Original retail (2026) | $48,700 |
|---|---|
| Market today | $36,000 – $40,000 |
| Vs original retail | -22% |
| 1-year trend | +1% |
White gold that reads like steel from across a room: the stealth-wealth Submariner.
Trades roughly 20 percent under retail, the standard precious-metal discount.
White gold Sub with a blue bezel over black dial, 'Cookie Monster' to the forums, successor to the Smurf. On the wrist it passes for steel until the heft gives it away, forty-plus grams more.
The 41mm white gold Sub is the definition of quiet luxury pricing: enormous retail, 20-plus percent off pre-owned, and nobody at the next table any the wiser. Stealth-wealth buyers keep its resale floor surprisingly firm.
Our verdict: Stealth flex at a discount. Financially neutral, socially invisible, exactly as intended.
| Sizes | 41mm |
|---|---|
| Case & bracelet material | 18k white gold |
| Factory bracelet | Oyster |
| Factory bezels | Blue Cerachrom on white gold |
| Notable dials | Black (blue bezel, black dial) |
| Caliber | 3235 |
| Production | 2020 to present |
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