The Vault › All references › GMT-Master
GMT-Master · 2018 to present
“White Gold Pepsi”
Grade A · 80/100Today's call: Buy
A: strong buy-and-hold. Ranked #48 of 164 references in The Crown Index vault.
| Original retail (2026) | $43,950 |
|---|---|
| Market today | $40,000 – $48,000 |
| Vs original retail | 0% |
| 1-year trend | +6% |
Before the steel Pepsi existed, this was the only way to buy a ceramic Pepsi: in solid white gold, at several times the price. Now that the steel version is discontinued, it is the only current Pepsi of any kind.
The meteorite dial version uses an actual slice of iron meteorite, so every dial pattern is unique. It is the configuration collectors chase.
Unlike most precious-metal Rolex, it holds close to retail, because the Pepsi name carries the demand.
It is a rare case where gold does not drag the price down, and the steel Pepsi's discontinuation in 2026 gave it a quiet lift.
Our verdict: A: the last Pepsi standing. Meteorite dial is the one to own.
| Sizes | 40mm |
|---|---|
| Case & bracelet material | 18k white gold |
| Factory bracelet | Oyster or Jubilee |
| Factory bezels | Red and blue Cerachrom 'Pepsi' on white gold |
| Notable dials | Meteorite; Blue; Black |
| Caliber | 3285 |
| Production | 2018 to present |
Live eBay listings ↗ Open in the interactive Vault