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Lady-Datejust · 2015 to present
“Gold Diamond 28”
Grade D · 46/100Today's call: Buy it to wear, not to flip
D: passion purchase. Ranked #126 of 129 references in The Crown Index vault.
| Original retail (2026) | $36,550 |
|---|---|
| Market today | $17,500 – $21,000 |
| Vs original retail | -47% |
| 1-year trend | +3% |
Current-production gold and factory diamonds at a near 50 percent discount pre-owned. The retail buyer funds the gap; the pre-owned buyer collects it.
Ladies' demand has been the quiet story of the last two years, but it has flowed to steel and two-tone 26s and 28s, not to full gold gem-set pieces.
Current-production gold with factory diamonds at a near-half-off pre-owned discount: the configuration where Rolex's retail premium for stones meets the secondary market's refusal to pay it.
The ladies' rally has so far been a steel and two-tone story. If it broadens into gold, this is the configuration with the most ground to recover; if it doesn't, you wore real diamonds at costume prices. Asymmetry like that is rare.
Our verdict: D at retail, defensible pre-owned. If the ladies' rally broadens from steel into gold, this re-rates; we're not paying for that hope yet.
| Sizes | 28mm |
|---|---|
| Case & bracelet material | 18k yellow gold, factory diamond bezel |
| Factory bracelet | Jubilee or Oyster (Jubilee most common) |
| Factory bezels | Factory diamond-set 18k yellow gold |
| Notable dials | Champagne; Olive green; Mother of pearl diamond |
| Caliber | 2236 |
| Production | 2015 to present |
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