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Lady-Datejust · 2015 to present
“Smooth Steel 28”
Grade C · 62/100Today's call: Watch
C: wear it, don't flip it. Ranked #106 of 129 references in The Crown Index vault.
| Original retail (2026) | $7,850 |
|---|---|
| Market today | $6,800 – $7,600 |
| Vs original retail | -8% |
| 1-year trend | +3% |
The entry Lady-Datejust: all steel, smooth bezel, still in the catalog. Trades under retail while buyable at ADs.
The one to buy new if the fluted white gold premium does not matter to you.
The all-steel 28 with the smooth bezel: the most understated current Lady-Datejust and the one that rides purely on the shape, no gold, no stones, just the case and Jubilee.
Steel ladies' models are the volume end of the rally, liquid, visible, easy to buy and sell. Pre-owned discounts to retail persist here, which won't survive the trend maturing.
Our verdict: Wear-it-now pick. The appreciation story belongs to its discontinued 26mm ancestors.
| Sizes | 28mm |
|---|---|
| Case & bracelet material | Oystersteel (stainless) |
| Factory bracelet | Jubilee or Oyster (Jubilee most common) |
| Factory bezels | Smooth steel |
| Notable dials | Silver; Pink; Dark grey; Blue |
| Caliber | 2236 |
| Production | 2015 to present |
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