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Lady-Datejust · 2015 to present
“Everose 28”
Grade A · 80/100Today's call: Buy
A: strong buy-and-hold. Ranked #37 of 129 references in The Crown Index vault.
| Original retail (2026) | $12,850 |
|---|---|
| Market today | $9,800 – $11,800 |
| Vs original retail | -16% |
| 1-year trend | +7% |
The two-tone Everose 28 is where the ladies' rally is heading next: the same buyers lifting the steel and yellow Rolesor 26s and 28s are trading up to rose gold.
Pre-owned still sits under retail, which is rare for a current Lady-Datejust configuration with this much dial variety.
Everose Rolesor at 28mm: Rolex's own rose gold, which never fades, on the size the market is currently chasing hardest. The aubergine and chocolate dials only exist in this metal pairing.
The ladies' rally graduated from steel to two-tone yellow; rose is the next room over, and it's still priced below retail pre-owned. The 2236's silicon hairspring makes it mechanically the most advanced small Rolex ever made.
Our verdict: A: ride the ladies' momentum at a discount to the showroom. Aubergine and chocolate dials are the collector picks.
| Sizes | 28mm |
|---|---|
| Case & bracelet material | Steel & 18k Everose gold (Everose Rolesor) |
| Factory bracelet | Jubilee or Oyster (Jubilee most common) |
| Factory bezels | Fluted 18k Everose gold; Smooth; Diamond (279381RBR) |
| Notable dials | Rosé; Chocolate; Aubergine; Mother of pearl |
| Caliber | 2236 |
| Production | 2015 to present |
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