The Vault › All references › Lady-Datejust
Lady-Datejust · 2015 to present
“Current Lady-DJ”
Grade C · 66/100Today's call: Watch
C: wear it, don't flip it. Ranked #100 of 129 references in The Crown Index vault.
| Original retail (2026) | $9,800 |
|---|---|
| Market today | $8,800 – $9,600 |
| Vs original retail | -6% |
| 1-year trend | +3% |
The in-production successor to the 26mm line. Still buyable at retail, which caps the secondary price just under it.
Worth tracking: whenever Rolex retires the 28, the 26mm playbook likely repeats.
The current-production 28mm, the watch Rolex sells to the waitlist generation's partners, except now they're buying it for themselves. The 2236 inside uses a silicon hairspring, tech the men's line got later.
Buying pre-owned at the discount to retail is the quiet move here; the configuration variety (dial colors, diamond options) means patient buyers always find their exact spec.
Our verdict: Buy at AD retail only. The appreciation story starts the day this size is discontinued.
| Sizes | 28mm |
|---|---|
| Case & bracelet material | Oystersteel, 18k white gold bezel |
| Factory bracelet | Jubilee or Oyster (Jubilee most common) |
| Factory bezels | Fluted white gold; Smooth; Factory diamond |
| Notable dials | Silver; Pink; Mother of pearl; Azzurro blue |
| Caliber | 2236 |
| Production | 2015 to present |
| Sold | Example | Price |
|---|---|---|
| May 10, 2026 | Jubilee, diamond dial/bezel, mother of pearl | $12,743 |
| Apr 10, 2026 | 2023, box and papers, diamond dial/bezel, mother of pearl | $10,700 |
| May 27, 2025 | eBay sale | $7,838 |
| Apr 22, 2025 | eBay sale | $10,405 |
| Dec 9, 2024 | Jubilee | $8,032 |
| Nov 8, 2024 | Jubilee | $7,923 |
| Sep 27, 2024 | Oyster, diamond dial/bezel | $7,900 |
| Apr 11, 2024 | Jubilee, diamond dial/bezel | $11,950 |
Recorded eBay completed sales, logged at our last data refresh.
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