The Vault › All references › Lady-Datejust
Lady-Datejust · 2015 to present
“Factory Diamond 28”
Grade C · 63/100Today's call: Watch
C: wear it, don't flip it. Ranked #103 of 129 references in The Crown Index vault.
| Original retail (2026) | $19,650 |
|---|---|
| Market today | $15,500 – $17,500 |
| Vs original retail | -16% |
| 1-year trend | +2% |
Factory diamonds matter: Rolex-set stones keep value, aftermarket stones destroy it. This is the reference that teaches the lesson.
Trades under retail while current; the long game is the eventual 28mm discontinuation.
Factory diamond bezel on the current 28, with the critical word being factory: Rolex-set stones on a Rolex watch hold value where aftermarket settings destroy it. The 'RBR' in the reference literally denotes the diamond bezel.
Buying these pre-owned at the standard gem-set discount is how smart money wears diamonds: let the retail buyer absorb the setting premium, collect the sparkle at 40 percent off.
Our verdict: Buy factory-gem-set only, ideally pre-owned at the discount. Paper trail is everything with diamonds.
| Sizes | 28mm |
|---|---|
| Case & bracelet material | Oystersteel (stainless) |
| Factory bracelet | President |
| Factory bezels | Factory 44-diamond bezel, yellow Rolesor |
| Notable dials | Champagne diamond; Mother of pearl; Aubergine |
| Caliber | 2236 |
| Production | 2015 to present |
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