The Vault › All references › Cellini

Grade D · 55/100Today's call: Buy it to wear, not to flip

D: passion purchase. Ranked #120 of 129 references in The Crown Index vault.

The money

Original retail (2020)	$15,200
Market today	$9,500 – $12,000
Vs original retail	-29%
1-year trend	+2%

The story

Rolex's last pure dress line, killed in 2023 for the 1908. Solid white gold for the price of a steel Sub.

Dead lines from Rolex have a habit of becoming cult markets a decade later; the Cellini wait begins.

The Cellini Time was Rolex's formal-wear thesis: no date, no sport, just a gold watch with a lacquer dial and a domed double bezel. The watch world respected it and bought Submariners instead.

Killed with the whole Cellini line in 2023 for the 1908. The discontinued-Rolex playbook says watch the best-of-breed survivors; within Cellini, that's the Moonphase first and this clean Time second.

Our verdict: Contrarian elegance. Massive gold-per-dollar, zero hype, and a discontinued-line lottery ticket.

Configurations

Sizes	39mm
Case & bracelet material	Oystersteel, 18k white gold bezel
Factory bracelet	Leather strap
Factory bezels	Fluted-edge white gold, domed
Notable dials	White lacquer; Black
Caliber	3132
Production	2014 to 2023 (discontinued)

Hunt for one

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