The Vault › All references › Cellini
Cellini · 2014 to 2023
“Dual Time”
Grade F · 42/100Today's call: Avoid as an investment
F: the market has spoken. Ranked #127 of 129 references in The Crown Index vault.
| Original retail (2019) | $19,400 |
|---|---|
| Market today | $8,500 – $11,000 |
| Vs original retail | -50% |
| 1-year trend | -3% |
Rolex's dress line nobody asked for. A beautifully made dual-time in solid gold that retailed at $19,400 and now trades around half that, because buyers who want a Rolex want an Oyster case.
The entire Cellini family was killed in 2023 and replaced by the 1908. Discontinuation rescued some watches; it has not rescued this one.
The Dual Time put two full dials on one gold watch, home and away time each with its own day-night indicator, guilloché centers, and some of the finest finishing Rolex ever did on a dial. Nobody noticed, because it said Cellini and not Submariner.
Rolex collectors are slowly reframing the Cellini years as 'the weird beautiful dead end', and dead ends with this much metal and craft for under half retail tend to find their cult eventually. You're early or you're wrong, and at these prices early is cheap.
Our verdict: The market has spoken: F. A lovely watch to own at $9,000, a terrible one to have bought at retail. Buy only if you love it and expect nothing back.
| Sizes | 39mm |
|---|---|
| Case & bracelet material | 18k white or Everose gold |
| Factory bracelet | Leather strap |
| Factory bezels | Domed and fluted 18k white or Everose gold |
| Notable dials | Silver guilloché; Black; Brown (Everose) |
| Caliber | 3180 |
| Production | 2014 to 2023 (discontinued) |
Live eBay listings ↗ Open in the interactive Vault