The Vault › All references › Datejust
Datejust · 2004 to 2019
“White Gold Fluted DJ”
Grade B · 75/100Today's call: Value buy
B: solid, selective. Ranked #68 of 129 references in The Crown Index vault.
| Original retail (2015) | $7,850 |
|---|---|
| Market today | $8,000 – $9,500 |
| Vs original retail | +11% |
| 1-year trend | +4% |
Fifteen years of the default nice-watch: steel case, white gold fluted bezel, 3135 movement. Discontinued for the 126234.
Green 'anniversary' dials from this generation carry serious premiums.
The 2000s workhorse Datejust: steel case, white gold fluted bezel, every dial Rolex could print. This exact configuration has probably marked more promotions, retirements, and anniversaries than any other single watch.
It's the volume value play of the catalog: massive supply keeps prices honest, so you buy condition and dial, not hype. The rarer dials, green, salmon, Jubilee-logo motifs, are where quiet appreciation hides.
Our verdict: The used-market workhorse. Deep supply keeps it honest; dial choice sets the upside.
| Sizes | 36mm |
|---|---|
| Case & bracelet material | Oystersteel, 18k white gold bezel |
| Factory bracelet | Jubilee or Oyster (Jubilee most common) |
| Factory bezels | Fluted 18k white gold |
| Notable dials | Silver; Blue; Black; Green anniversary (premium) |
| Caliber | 3135 |
| Production | 2004 to 2019 (discontinued) |
Live eBay listings ↗ Open in the interactive Vault