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Datejust · 2000s to 2018

Rolex Datejust 31 Steel 178240

“Discontinued Midsize”

Grade B · 76/100Today's call: Value buy

B: solid, selective. Ranked #63 of 129 references in The Crown Index vault.

The money

Original retail (2015)$6,800
Market today$5,800 – $7,000
Vs original retail-6%
1-year trend+17%

The story

The discontinued steel 31mm, sitting dead-center in the unisex size wave with a modern movement and sapphire crystal.

Drafting behind the 6827 and 68273 with a fraction of their vintage risk.

The discontinued steel 31 is the definition of a quiet chart: nothing dramatic, just steady absorption of fixed supply by a market that discovered midsize. Discontinued in 2018, no direct steel-smooth successor at this size.

It's the practical pick of the vintage-adjacent midsize market: modern enough for daily wear, discontinued enough to have a floor. The blue and silver dials dominate; rarer colors move first.

Our verdict: The low-risk midsize play. Same trend, modern build, still under original retail.

Configurations

Sizes31mm
Case & bracelet materialOystersteel, 18k white gold bezel
Factory braceletJubilee or Oyster (Jubilee most common)
Factory bezelsSmooth steel; Fluted white gold (178274)
Notable dialsSilver; White Roman; Blue
Caliber2235
Production2000s to 2018 (discontinued)

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If you like this one

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