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Datejust · 2004 to 2018
“Previous-Gen Two-Tone 31”
Grade B · 76/100Today's call: Value buy
B: solid, selective. Ranked #80 of 164 references in The Crown Index vault.
| Original retail (2016) | $8,750 |
|---|---|
| Market today | $8,800 – $10,500 |
| Vs original retail | +10% |
| 1-year trend | +11% |
The two-tone 31mm Datejust from before the current generation. Almost identical on the wrist, thousands cheaper pre-owned.
Midsize two-tone is exactly where the vintage-revival buyers are spending, and this generation sits in the sweet spot: modern enough to wear daily, old enough to be priced like a used watch.
It already trades above its last retail price, which tells you the market has noticed.
The mother of pearl and blue dials are the ones collectors look for; champagne is the classic and the easiest to resell.
Our verdict: B: the value version of the hottest configuration in the ladies' market.
| Sizes | 31mm |
|---|---|
| Case & bracelet material | Steel & 18k yellow gold (Rolesor) |
| Factory bracelet | Jubilee or Oyster (Jubilee most common) |
| Factory bezels | Fluted 18k yellow gold |
| Notable dials | Champagne; White Roman; Mother of pearl; Blue |
| Caliber | 2235 |
| Production | 2004 to 2018 (discontinued) |
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