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Datejust · 2018 to present

Rolex Datejust 31 278274

“Midsize DJ”

Grade C · 67/100Today's call: Watch

C: wear it, don't flip it. Ranked #98 of 129 references in The Crown Index vault.

The money

Original retail (2026)$10,300
Market today$9,800 – $10,800
Vs original retail0%
1-year trend+4%

The story

The current 31mm, sitting on the exact size the market is rushing toward. In production, so it trades at retail.

Its vintage ancestor, the 6827, is the hottest reference in the index. Draw your own conclusion about what discontinuation would do here.

The 31mm is the Goldilocks size the market forgot and then remembered: bigger than the ladies' 28, smaller than the men's 36, and currently the fastest-moving 'unisex' size in pre-owned retail.

Current production with the 2236 silicon-hairspring movement, yet it trades below retail pre-owned, the quiet arbitrage that defines the midsize Datejust market right now.

Our verdict: The future 6827. Buy at AD retail and let the size trend do the work.

Configurations

Sizes31mm
Case & bracelet materialOystersteel, 18k white gold bezel
Factory braceletJubilee or Oyster (Jubilee most common)
Factory bezelsFluted white gold; Smooth (278240)
Notable dialsPink; Silver; Mint; Azzurro
Caliber2236
Production2018 to present

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If you like this one

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