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Datejust · 1980s to 1990s

Rolex Datejust 31 President 68278

“Gold Midsize President”

Grade B · 76/100Today's call: Hold

B: solid, selective. Ranked #82 of 164 references in The Crown Index vault.

The money

Original retail (1992)$7,500
Market today$11,000 – $14,500
Vs original retail+70%
1-year trend+15%

The story

Solid yellow gold at 31mm on the President bracelet: the full-luxury version of the midsize Datejust.

The 31mm size is the market's favorite right now, and full gold examples are scarcer than the two-tone ones that dominate supply.

Gold's floor value plus midsize demand make it one of the steadier climbers in the ladies' market.

The President bracelet stretches with age, so check it carefully, and expect a service on any example that has not had one recently.

Our verdict: B: full gold in the hottest size, with metal value underneath.

Configurations

Sizes31mm
Case & bracelet material18k yellow gold
Factory braceletPresident
Factory bezelsFluted 18k yellow gold
Notable dialsChampagne; White Roman; Factory diamond
Caliber2135
Production1980s to 1990s (discontinued)

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If you like this one

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